It used to be that if you wanted to deface an election poster you had to go and do it the old fashioned way: tote a makeshift tool kit of paint, brush and ladder, risk life and limb to crawl up the billboard and get to work redecorating. This however is the future and the future is new media. In the first general election since the rise of Twitter, Facebook and social networking, there's a whole new world of online guerrilla graffiting out there for the taking. Anyone with an internet connection and a little imagination can attract – especially if the graffiti goes viral – a far wider audience than a couple of kids tagging up posters with cans of spray paint on the side of the M25.
Technically this approach is more polished than a simple swipe of spray paint, but it’s not exactly going to win an award for wit or subtlety (though I’m beginning to wonder whether there’s really any place for subtlety in guerrilla election aesthetics). Not that wit and the presumed spontaneity of the DIY approach can’t prove to be a happy marriage. Here’s a nice example from Exeter:
(photo by Tundi Turunda)
This poster is part of the third, “I’ve never voted Tory”, poster series in which first-time Tory voters explain the reasons for their ideological shift. Take ideological shift with a grain of salt as the original three posters list, “we’ve got to mend our broken society”, “we need to sort out the economy”, and “I like their plans to help families”, as their reasons for giving the Tories a go. It all sounds a bit like the rhetoric of a one-night stand: I never normally have sex on the first date, but hell, I like your tie. Your place or mine. Some enterprising individual has picked up on the rather insipid nature of the rhetoric on the original posters and has replaced, “but we’ve got to mend our broken society” with the inspired though hastily spray-painted scrawl, “but no one else knows the rules to polo.” That it's tagged in thick black spray paint brings a bit of menace to a poster with an otherwise faux-PC patina (the woman on the poster is black, of course, so double the minority points).